Award-winning
PetProducts are one of the leading suppliers of pet products and aquatic products into the independent retail sector.
Pedigree Wholesale has held a proud place as an award-winning, leading supplier of pet and aquatic products to the independent retail sector in the UK for over 50 years.
Pedigree was looking to re-platform their B2B store, PetProducts.co.uk, from their existing legacy platform. Pedigree had a comprehensive set of requirements for their portal including real time SAP Integration, support for tens of millions of customer-specific prices, restricted product catalogues, multi-location stock management and multi-user customer accounts.
Technology
The Approach
As an Enterprise grade SaaS solution BigCommerce provided the robust, fast secure platform to build the portal around.
This was further enhanced by using BigCommerce B2B Edition. This provided out of the box features to support the B2B nature of the site such as Multi-user customer accounts & roles, Shopping list and Order pad uploads and Sales Staff masquerading.
Highlights
Real-Time SAP Pricing with Google Cloud
Complex SAP Integration using Google Cloud function to provide real-time updates to over 120 million unique prices
Custom Front-End with Enhanced UX
Highly customised front-end restricting product catalogues to customer accounts and providing enhanced UX experiences
Portal Delivered in 3 Months
Agency51 were challenged to complete the development and release the portal within a four month timeframe, later reduced to three months. A challenge that was accepted and achieved
The Outcomes
Pedigree has a portal that is faster, easier to use, fully integrated to back-office systems and increasing customer engagement and revenue.
The new portal has delivered significant improvements across the board, with noticeable enhancements in both reliability and performance. Uptime has greatly improved, providing a more dependable experience for users.
Page load times are much faster, ensuring a seamless and efficient journey. Even customers who were reluctant to use the old portal are now actively engaging with the new one.
This solution has been widely recognised as a class-leading platform within the industry.
Benefits
Average Order Value Increase
AOV up 5.19% compared to previous portal
Uptime Increase
Uptime increase from under 80% to over 99.95%
Page Speed Improvements
Page load time speed increased by over 150%
