Pedigree Wholesale

PetProducts are one of the leading suppliers of pet products and aquatic products into the independent retail sector.

The Brief

Pedigree Wholesale has held a proud place as an award-winning, leading supplier of pet and aquatic products to the independent retail sector in the UK for over 50 years. 

Pedigree was looking to re-platform their B2B store, PetProducts.co.uk, from their existing legacy platform. Pedigree had a comprehensive set of requirements for their portal including real time SAP Integration, support for tens of millions of customer-specific prices, restricted product catalogues, multi-location stock management and multi-user customer accounts.

6.8%

Average Conversion

6.8%

Average Conversion

6.8%

Average Conversion

6.8%

Average Conversion

The Approach

As an Enterprise grade SaaS solution BigCommerce provided the robust, fast secure platform to build the portal around. This was further enhanced by using BigCommerce B2B Edition. This provided out of the box features to support the B2B nature of the site such as Multi-user customer accounts & roles, Shopping list and Order pad uploads and Sales Staff masquerading.

Highlights

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Complex SAP Integration using Google Cloud function to provide real-time updates to over 120 million unique prices

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Highly customised front-end restricting product catalogues to customer accounts and providing enhanced UX experiences

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Agency51 were challenged to complete the development and release the portal within a four month timeframe, later reduced to three months. A challenge that was accepted and achieved.

The Outcomes

Pedigree has a portal that is faster, easier to use, fully integrated to back-office systems and increasing customer engagement and revenue.

  • AOV up 5.19% compared to previous portal
  • Uptime increase from under 80% to over 99.95%
  • Page load time speed increased by over 150%
  • Customers who “refused” to use old portal using new portal
  • Generally accepted as the industry class leading solution

6.8%

Average Conversion

6.8%

Average Conversion

6.8%

Average Conversion

What people say

“The Agency51 team did an excellent job getting us up and running again. I look forward to what comes next!”

Gerard O’Mahony, Managing Director, Pedigree Wholesale

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