Hyperdrug

Hyperdrug, an industry leading pet pharmaceutical online business, with a turnover of over £7.5m challenged Agency51 to overhaul their website.   

Hyperdrug was looking to re-platform from a highly customised bespoke system. With established business processes and legal requirements governing the sale of many of their products, the functional requirements were not open for negotiation.

Hyperdrug had complex requirements for a solution to integrate prescriptions into their ordering system.  

We worked on four main areas:

• Enterprise BigCommerce – full platform build and migration from old site
• MOM back office integration – bespoke complex integration to process pharmeceutical orders, including prescription uploads
• Klaviyo – Utilised a number of different services, including the implementation of custom data upload via the Klaviyo API to further enhance personalised marketing opportunities
• Feefo – Migration of reviews over to the new site, including the addition of more advanced individual product reviews

The new Hyperdrug site offers a secure robust platform with more features and functionality to drive sales.

Delivered on-time and to budget, the website has increased conversion rates, increased average order values, gained higher search engine rankings and reduced the Hyperdrug administrative overhead.

The Hyperdrug website was nominated for BigCommerce Award – EMEA Creative Problem-Solving Award 2022/23.  

Together with design we can create exceptional ecommerce experiences using Bigcommerce.