Videcon
Videcon is a leading trade-only distributor of CCTV, Fire, Intruder and Access Control products to the UK security market.
Supporting installers for over 25 years from its Head Office in West Yorkshire Videcon has a nationwide sales team and full demo and training facilities at HQ and in its Welwyn Garden City office. Videcon’s prides itself in comprehensively understanding the brands and products which they sell so that the service provided is outstanding. Videcon builds partnerships with its customers and focuses on service and value, including high quality training, technical support and pre and post-sales support.
Videcon had a vision for its technology, centred on modernisation and best of breed. This included a complete overhaul of both its legacy ERP system (Access Dimensions) and its old transactional business-to-business (B2B) website. After an in-depth procurement process, they opted for the NetSuite ERP but required an ecommerce platform that was flexible, scalable and capable of streamlining operations, supporting complex pricing, and integrating seamlessly with their new ERP.
Technology
The Approach
After careful evaluation of the marketplace Videcon selected BigCommerce as their ecommerce solution of choice. They recognised its user-friendly interface, and powerful functionality would drive growth, improve customer experience, and accelerate digital transformation without sacrificing security or performance.
Videcon chose Agency51 as their development agency. As an official BigCommerce B2B Specialised Agency, a winner of the B2B Excellence Partner Award, and an integration specialist, Agency51 was the natural partner for Videcon to deliver a best-in-class ecommerce solution. Especially, as Agency51 was able to offer digital marketing services, in particular PPC and SEO.
Making full use of the BigCommerce B2B Edition, Agency51 got to work architecting the solution. The NetSuite implementation was highly complex and customised, so it was essential that the development team got everything right to make the integration completely seamless.
Highlights
Customer Specific Pricing
Videcon’s customers receive their own special pricing taken from NetSuite on login
On Account and Credit Card Payments
Videcon customers can pay on account with logic to demand credit card payments if over their credit limit
Product Kits
Product Kits (e.g. products made up of a number of SKUs) can be ordered singularly with NetSuite being updated with a bill of materials
The Outcomes
Videcon now has a seamlessly integrated B2B ecommerce platform fully plumbed into its back-end systems for maximum efficiency.
The company’s sales team has moved from taking orders reactively from customers to proactively cross selling, upselling and championing Videcon’s range of products and services.
The site itself, based on leading edge BigCommerce technology is delivering 24 x 7 x 365 and ensuring customers can place orders whenever they need to.
Agency51 also delivered digital marketing focusing on SEO and PPC. This saw marked growth across both channels meaning the new site was promoted effectively.
Benefits
Average Order Value Increase
AOV up 7% compared to previous ecommerce site
Huge Upturn in Conversion
1,325% increase in conversion rate
Repeat Visits
58% of customers returned within a 30 day period
