You may have heard the news earlier this year that Google made the move to transition and update the behaviour of...
PPC
Exploring Your CTR – What Is A Good Click Through Rate?
If you're wondering about how your site is performing, there's a whole host of different metrics (measurable values...
How Will Google’s New Digital Service Tax Fee in the UK Affect Your Paid Search Strategy?
Google has started to add a 2% digital service tax to Google Ads spend in the UK, but what does this mean for your...
Building Up Ad Rank Through Advanced Keyword Planning in Search Ads
Recently Agency51 covered how to start researching keywords for search ads to help with the initial keyword research...
How to Start Researching Keywords for Search Ads
Adding the right keywords into an ads account, such as Google or Bing, is often overlooked. It is common practice for...
What’s new in Google AdWords: June 2017
Blink and you’ll miss it! We’re always trying to keep up-to-date with the latest changes from Google, whether it’s the...
AdWords Speed Notifications
It’s no secret that Google wants the internet to be faster; that’s not news to any of us. What is new however, is this...
A quick guide to Google’s expanded AdWords ads
With the news that Google are rolling out expanded text ads (replacing the existing standard ads) across the...
Using Google Shopping? You Now Need GTINs in your Product Feed
Over the coming weeks we’ve been helping our clients prepare for the new Google requirement for GTINs to be provided...
Google Removes Ads from the Right Hand Side of the SERPs!
Google has rolled out a change to the way it displays paid advertising within the search engine results page (SERP)....