Pay Per Click (PPC)

Comprehensive & strategic PPC Services

Our certified PPC experts work across all paid search platforms, including Google Ads, Microsoft Ads and Social. Our strategic approach ensures that you advertise your website to the right audience at the best time to improve both conversions and conversion rates.

Benefits of PPC

Ensure your brand is being advertised where people search, with a focus on improving the return you gain from the budget allocated  

PPC can span both search networks and social media platforms, so it is crucial to ensure you are focusing on the platforms which suit your business best. Whether we feel it is Google Shopping and Bing Display Advertising or Facebook Ads and LinkedIn Sponsored Content, our team will discuss the pros and cons for each and pick a tailored plan for your business moving forwards. We give your team regular performance updates to ensure our strategy gets the maximum amount of relevant clicks for the lowest cost-per-click (CPC) for your budget. 

PPC Optimisation

Promoting the right products & services for the biggest return

​We strategically optimise accounts using a number of different techniques to ensure your ads for your products/services are targeted towards those customers who are most likely to convert.

Optimising accounts allows us to target customers in the right place at the right time, resulting in lower costs and a higher ROI.​

We regularly audit our accounts to ensure they are performing to the highest standard, and keep our certifications up to date to make sure all the latest updates within the platforms are A/B tested to keep ahead of the competition.

 

Core strategies and optimisations we use

Daily account key metric monitoring

Negative keyword management

Audience & Remarketing Lists

Ad Schedule 
optimisation

Age & Gender 
optimisation

Device optimisation

Location optimisation

In-Market & Affinity audience optimisation

A/B split testing landing pages & ad content

Looking for PPC advertising?
Contact us today.

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