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Marketing

PPC

Agency51 have earned Google Premier Partner Status for 2025. We’ve been recognised as being in the top 3% of Google partners within the UK. Premier partner status is awarded to companies with expert level Google Ads knowledge, giving us access to the latest training, support and insights.

Benefits of PPC

Strategic PPC agency in York

Our certified PPC experts work across all paid search platforms, including Google Ads, Microsoft Ads and Social. We advertise your brand where your target audience is, with a focus on improving the your return on investment (ROI) from your budget.

PPC can span both search networks and social media platforms, so it’s crucial to be sure you’re focusing on the platforms which suit your business best. Whether it’s Google Shopping and Bing Display Advertising or Facebook Ads and LinkedIn Sponsored Content, we’ll discuss the pros and cons for each and pick a tailored plan for your business.

We give your team regular performance updates to make sure our strategy gets the maximum amount of relevant clicks for the lowest cost-per-click (CPC) for your budget.

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PPC Optimisation

Promoting the Right Products and Services for the Biggest Return

We optimise accounts to make sure your product and services ads are targeted towards those customers who are most likely to convert.

Optimising accounts allows us to target customers in the right place at the right time, resulting in lower costs and a higher ROI.​

By auditing our accounts we make sure they’re performing to the highest standard. We keep our certifications up to date and A/B test the latest updates within the platform to keep you ahead of the competition.

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Why use us

"Our team brings over 40 years of PPC experience, helping clients across industries and regions achieve results on budgets ranging from hundreds to multi-million pounds."

Hannah Pittman
Senior Marketing Manager

Paid Advertising Services

Core Strategies and Optimisations

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Daily account key metric monitoring

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Negative keyword management

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Audience and remarketing lists

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Bid strategy testing and optimisation

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Age and gender optimisation

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Device optimisation

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Shopping feed optimisation

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Performance max campaigns

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A/B split testing landing pages & ad content

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Ad copy and asset testing

Not sure how your PPC account is performing?

Get in touch today to to speak to one of our experts.

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Complete Consultancy

Your PPC consultancy partner

Paid media is a fast-moving, data-driven world, and sometimes even the best teams could do with an outside perspective. That’s where our PPC consultancy comes in.

Whether you need a full Google Ads account audit or a second opinion on campaign strategy, we’ll get into the detail, identifying what’s delivering results, what’s holding you back, and what’s possible with the right optimisations. Then we’ll map out a clear, practical plan that your team can run with.

How We Collaborate

As your PPC consultancy partner, we work collaboratively with your team – offering strategic direction, insight, and ongoing support to help you make every pound work harder. 

Think of us as an extension of your team. A trusted voice with deep expertise in paid media and a clear focus on performance and ROI.

Need a PPC consultancy to enhance your in-house capability? We’d love to help. Get in touch and let’s take your paid campaigns further.

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