GQ Tobaccos
The Brief
GQ Tobaccos is a UK-based, family-run online tobacconist and a seasoned expert in pipe and cigar smoking.
Specialising in premium cigars, pipes, pipe tobaccos, and accessories, the company offers an extensive selection, including exclusive blends and handcrafted pipes made in London. A Havana cigar specialist, GQ Tobaccos is known for exceptional customer service, competitive pricing, and swift delivery, all of which has earned them high praise from customers.
GQ Tobaccos was already trading online on the BigCommerce platform using the older Blueprint legacy theme available to stores created before November 2016. They wanted to not only upgrade their ecommerce site to the latest version (Stencil) but they wanted a complete redesign and unlock their brand potential of which they knew GQ Tobacco was capable.
As well as a technical upgrade and a design uplift, another core requirement was digital marketing. Having a great looking, robust and powerful online platform was only half the battle. They wanted to promote the site, gain visibility and win new customers and for that they needed an agency to push the envelope and drive sales.
Increase in visitors
Increase in page 1 ranking
Increase in organic sessions
Increase in organic revenue
The Approach
GQ Tobaccos wanted to promote the site, gain visibility and win new customers and for that they needed an agency to push the envelope and drive sales.
As a result, the client decided to look for an agency that would be capable of realising their ambitions. After evaluating a number of potential partners GQ Tobaccos selected Agency51. With a full service offering and years of BigCommerce experience Agency51 was a natural fit.
Highlights
Up to Date Technology
New platform based on the latest BigCommerce template
Exciting New Branding
A complete redesign of all assets, including logo
SEO Friendly
To achieve fantastic rankings on search engines such as Google
The Outcomes
Upon commission, Agency51 embarked on a full rebrand of GQ Tobaccos assets including new logo, colour pallet, typefaces, icons, illustrations and visual imagery.
The site was rebuilt using the Stencil theme and conducted an in-depth data migration project to ensure the site could pick up from where the previous version had left off. As well as the data migration, there needed to be a comprehensive Search Engine Optimisation (SEO) audit, too. This would protect organic search rankings and provide a foundation to build further growth on search engines.
Benefits
Increase in Orders
20% increase in orders compared to the previous site
Increase in Revenue
9% increase in revenue, easily delivering significant early ROI
High Conversion Rates
4.26% conversion rate, profoundly above average
"I am really pleased with how the site looks and operates. Very impressed with all of your team and efficiency. Such a contrast from the previous company I used. Looking forward to working with Agency51 in the future"
Sam Brammer, Director, GQ Tobacco
