The Brief
Future VC is an internship and development program that champions inclusivity and accessibility in the venture capital industry.
Based across America and Europe, Future VC offers unique, fully paid programmes to bring diverse talent into venture capital. As this organisation scaled, it needed a new visual identity that felt professional whilst appealing to a young audience,
In addition, Future VC needed an upgraded website that allowed applicants and mentors to sign up with them. The website also required information about Partner funds, video interviews, and animations.
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The Approach
Our process began with an in-depth online discovery phase where we analysed Future VC’s existing branding and user experience.
Once we’d collaborated with the team to finalise our ideas, we set our sights on a complete website redesign and a logo refresh to bring all the pieces together. The design team explored creative concepts that aligned with the organisation’s mission, ensuring that the new visual identity would resonate with applicants, partners, and industry professionals alike.
Key elements of our approach included:
Brand Refresh
We refined the existing logo, creating a sleek monogram that subtly incorporates the letters FVC. This new mark enhances brand recognition while maintaining a professional and modern aesthetic.
Website Redesign
We developed a completely new website with an intuitive user experience, smooth transitions, and dynamic animations that bring the platform to life.
User-Centric Experience
With applicants and partners in mind, we streamlined navigation, improved accessibility, and designed clear pathways for engagement.
The Outcomes
The Result
The final product is a sophisticated and modern website that reflects Future VC’s mission and enhances the user journey. The combination of thoughtful branding, seamless animations, and a refined aesthetic makes the platform more engaging and functional.
Beyond just a visual upgrade, these updates are part of a broader strategy to expand Future VC’s influence within the venture capital community. By strengthening their digital presence, we’ve helped Future VC create a lasting impact in their mission to foster diversity and accessibility in the industry.
The Outcomes
Visual Identity
Implementing a clean, modern design with engaging colours and typography that reflect Future VC’s mission.
Interactive Features
Integrating animations and transitions to provide a dynamic yet smooth browsing experience.
Content Structure
Organising information logically to ensure clarity and ease of access for both applicants and partners.
Mobile Optimisation
Ensuring the site performs flawlessly across all devices, offering an inclusive experience for all users.
