Flexed
Flexed puts power back into the hands of drivers.
Flexed is part of the Autohorn Fleet Services Group. Autohorn was first established in 1995. Today, Autohorn delivers innovative and intelligent fleet solutions for private and commercial customers throughout the country. Its services include Fleet Management, Daily Vehicle Hire, Flexible Leasing and finally Contract Hire and Leasing.
Flexed is the flexible leasing arm of the business and disrupts the rigid deals that are impossible to change or cancel common in vehicle hire. Flexed has a different approach. Their contracts start from a minimum period of 28 days, but thereafter you can cancel, swap or change your vehicle with no extra charges.
Flexed to get this message out to and to win customers who were after this hassle-free approach to car leasing. As such, they turned to Agency51 with a brief to increase awareness and so boost the number of quality leads, while reducing the number of poor quality leads. Given the strong market proposition they also wanted to keep the cost of acquisition to a cost-effective level.
Technology
The Approach
Agency51 delivered PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads, leveraging a mix of search, display, and performance formats to build brand awareness and drive conversions.
Google campaigns included Search, Performance Max, Dynamic Search Ads, Demand Gen, and Display, while Microsoft Ads focused on Search, Performance Max, and Dynamic Search Ads. Meta Ads targeted audiences by interest and used retargeting to re-engage previous website visitors.
The campaigns focused on audiences looking to lease cars rather than rent, including business leasing customers and international visitors staying longer than 28 days. Geographic targeting covered England, Scotland, and Wales, with Google Ads also reaching people considering moving to the UK and showing interest in specific car makes, such as Land Rover or Nissan. Meta Ads targeted users aged 21+, combining interest-based segments with retargeting based on GA4 data to maximise engagement.
All campaigns were supported by creative assets from the Agency51 design team, including imagery from the Flexed website, which was also designed and built by Agency51, ensuring consistent branding across all platforms.
Highlights
Multi-Platform PPC
Campaigns ran across Google, Microsoft, and Meta using search, display, and performance formats, increasing coverage across key target audiences and boosting Flexed’s brand visibility.
Targeted Audiences
Focused on car leasing customers, business leasers, and long-stay international visitors, segmented by need, location, and car make to generate high-quality leads while weeding out poor opportunities.
Geo & Interest Precision
Google and Microsoft targeted England, Scotland, and Wales, while Meta reached users 21+ with interest and retargeting segments based on GA4 data, providing demonstrable success for the client.
Creative & Cost Efficiency
All ads used bespoke creative and website imagery produced by Agency51, ensuring consistent branding while keeping costs to a minimum.
The Outcomes
The campaigns delivered by Agency51 were highly successful.
The metrics were immpressive across both the Google and Meta platforms. Google saw a signicant upturn in clicks (8%), conversion rate (67%) and overall conversions (73%). Equally Meta saw a 30% increase in reack and a 19% increase in clicks. The net result of these upswings was a simultaneous increas in high quality leads and a downturn in poor quality enquires.
To capitalise on this ROI Agency51 is now experimenting with new Google Ads products, such as Performance AI, shopping feed ads and contextual relevancy for lead ads. This is coupled with expanding ads in the Microsoft platrform as performance increases. Another area that promises great results is adding a lead gen campaign to the Meta account. Finally, the Agency51 team will be integrating a client-supplied customer list for Google and Meta ads to increase efficacy of the campaigns.
Key Metrics & Performance
Strong Google Growth
Clicks rose 8%, conversion rate jumped 67%, and total conversions increased by 73%, delivering standout ROI.
Meta Performance & Lead Quality
Reach grew 30% and clicks 19%, while lead quality improved with more high-value enquiries and fewer poor ones.
Expanding Channels
New Google tools (Performance AI, shopping feeds, contextual lead ads) and Microsoft Ads expansion will build on momentum.
Smarter Targeting
A new Meta lead gen campaign and the use of client-supplied customer lists will sharpen targeting and boost campaign efficacy.
